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The competition from Chinese automakers, who increasingly utilize automation and artificial intelligence to streamline production, poses a serious threat to Audi and its counterparts in Germany. Chinese companies are reportedly able to manufacture vehicles in astonishingly short periods—some claim as little as 50 seconds per car—effectively leveraging technology to lower production costs dramatically. As Audi grapples with this reality, they face a pivotal moment wherein they must innovate or risk falling irretrievably behind.