Part 6/8:
Audi’s approach of producing both electric and combustion-powered vehicles in the same plants may not be as effective as intended. While aiming to create a "robustly and flexibly positioned" production line, critics criticize this dual strategy as potentially inefficient. Furthermore, the increasing valuation of electric vehicles poses a challenge for companies focusing heavily on internal combustion engine models.
Pricing Strategies and Market Perception
In light of dwindling sales, Audi finds itself in a position where raising prices across its vehicle lineup seems a necessary reaction to declining profitability. However, this approach may not provide the anticipated increase in sales. The historical failure of luxury brands attempting similar tactics raises doubts about its efficacy.