Part 5/8:
While discussing the current landscape of the WNBA, both Reese and commentators have noted the potential influence of star players like Caitlyn Clark on the league’s viewership and commercial opportunities. Clark's rising popularity is seen as a boon for the league, generating increased interest and attendance, which could eventually lead to greater financial viability for WNBA franchises.
However, the league is still grappling with its financial viability, having reported operating losses year after year since its inception in 1997. According to estimates, the WNBA has lost between $40 million to $50 million annually in recent years.
Understanding the Financial Landscape