Part 6/8:
The discussion around a potential strike is also closely tied to the financial realities of the league. A strike could potentially save costs in the short term for owners, as the WNBA has historically received financial support from the NBA. The implication is that while players might seek better pay, the league’s ability to offer such pay hinges on eventual profitability, which currently appears elusive.
Following a significant rise in attendance—up by 48% since last season—and improved merchandising and broadcasting agreements, the financial landscape may be changing for the WNBA. The average viewing figures on ESPN reported a staggering 170% increase, signaling a surge in interest that the league hopes to capitalize on moving forward.
Future Considerations and Player Rights