Part 7/10:
The project faces multiple critical challenges hindering its success. Chief among them is the dramatic change in office space demand after the pandemic. Companies have significantly downsized and adapted, leaving the project's initial hopes for a bustling employment hub unmet.
Moreover, the decline in Under Armour's fortunes—its headquarters scaled back to a fraction of its original vision—reflects broader market shifts and raises questions about reliance on a singular corporate anchor. The motivations behind rebranding efforts, once focused on establishing a "Silicon Valley of the East," now suffer from mixed results and diminished clarity in their appeal.