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In its early years, the MCU achieved tremendous success, turning characters like Captain America, Thor, Iron Man, and Thanos into household names. The first three phases were lauded for their intricate storylines, character arcs, and interconnected narratives that created a cohesive universe, raising expectations to unprecedented heights. Kevin Feige, the mastermind behind Marvel Studios, became a celebrated figure in Hollywood, credited with crafting a revolutionary cinematic experience.
As phases progressed, the MCU had managed to adapt comic book stories effectively while maintaining character integrity, resulting in a dedicated fan base and an increasing allure for new audiences. However, things began to change as the MCU transitioned into Phase Four.