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After the holiday season, disposable income naturally takes a hit, and theater attendance tends to decline as people focus on fitness rather than spending on overpriced snacks at movie theaters. While March usually brings a transition into better film offerings alongside warming weather, it seems this year is struggling to catch that momentum.
The Hollywood Reporter has pointed out that the film Novakaine set the stage for the worst box office weekend of 2025 thus far. With ongoing trends in the film industry, audiences are not particularly excited about the material on offer. Take Novakaine, for example: it features Jack Quaid in yet another role as a weak character getting constantly humiliated—a trope growing fatigue in Hollywood narratives.