Part 2/10:
Lei Jun, a prominent technology entrepreneur, co-founded Xiaomi after gaining valuable experience in the tech industry during the 1990s. Before Xiaomi's foundation, Jun played a vital role at Kingsoft, a software company where he learned the importance of understanding market needs through multiple setbacks. These early experiences fueled his drive, leading him to establish Xiaomi with a vision of delivering high-performance smartphones at accessible prices.
Xiaomi's early products, particularly the MIUI custom Android interface, captured the attention of tech enthusiasts and laid the groundwork for the brand's first smartphone, the Mi 1. By undercutting competitors on pricing while maintaining flagship-level specs, Xiaomi quickly gained ground in the crowded smartphone market.