Part 3/10:
Stalling Growth and Strategic Challenges
Despite initial success, Xiaomi faced fierce competition as more brands emerged in the smartphone market and began to improve their offerings. By 2015, the company found itself stagnating; although it was one of the most valued startups globally, growth slowed down significantly. Bitten by the competition's aggressive tactics, coupled with Xiaomi’s limited reach in lower-tier cities, the company began to rethink its strategy.