Part 8/10:
Fast forward to December 2023, Lei Jun unveiled Xiaomi's first electric vehicle, the SU7. This mid-size sedan showcased an attractive design and innovative features, emphasizing Xiaomi's commitment to integrating its devices into a cohesive ecosystem. The car was designed with external suppliers, emphasizing collaboration rather than attempting to reinvent the wheel within the company.
Upon its initial launch in March 2024, the SU7 received an overwhelming response, with orders reaching 50,000 within only 27 minutes. This was indicative of Xiaomi's loyal customer base extending to a new product line, which marked the successful completion of their initial foray into electric vehicles.