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The woes for Disney began early on, with reports indicating that the film has already incurred losses exceeding $300 million. Such staggering financial setbacks are alarming for any studio, particularly a powerhouse like Disney. Just days ago, the film experienced a startling drop of over 70% in its box office earnings, which sends a grim signal about its reception among audiences.
As the situation unfolded, CEO Bob Iger engaged in efforts to control the damage, but these attempts have seemingly not yielded the results Disney had hoped for. The question remains—what is going wrong?