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Bundles have become a buzzword in e-commerce, especially among subscription services. At its core, a bundle combines multiple products into a single package. For instance, consider a laundry detergent bundle featuring different types of cleaners sold as one unit. This concept, while straightforward, can become convoluted when it intersects with subscription models, leaving many brands bewildered about their implementation.
A common pitfall is the reliance on Shopify apps designed for bundling, which may not cater effectively to subscription models. Brands intuitively think of creating bundled products from their inventory; however, they often run into complications because subscription apps typically struggle with managing bundles efficiently.