Part 3/7:
As Hullman emphasizes, an effective approach to bundling in subscription contexts often entails creating separate Stock Keeping Units (SKUs) for different quantities of the same product. This means instead of a single SKU for a protein powder, brands should develop individual SKUs for one, two, and three bags, thereby allowing the subscription application to manage those items more efficiently.
Utilizing separate SKUs can enhance product tracking, analytics, and inventory management. Brands can assign different discounts or promotional offers to these SKUs based on quantity, leading to improved customer engagement and retention.