Part 4/7:
Hullman distinguishes between bulk offerings and traditional bundles, stressing that these are two separate concepts with unique implications for brands. While bundles may consist of various products, bulk options allow customers to buy more of the same item at a discounted rate. Transitioning to this strategy doesn’t require complex bundling apps; instead, it can be achieved through effective SKU management.
The convenience of this system extends to customer experience. By adjusting quantities easily, customers can benefit from promotional discounts or swap options seamlessly within their subscription portal, increasing the likelihood of retention and a better lifetime value.