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Kirkland Signature: The Powerhouse Behind Costco's Success
Costco has mastered the art of private labels, most notably through its Kirkland Signature brand. More than just a store brand, Kirkland Signature has become synonymous with quality at a competitive price, accounting for approximately one-third of Costco's sales. The story of Kirkland's rise, however, is not without its challenges and bold decisions that went against traditional retail norms.