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Tesla's efforts in expanding its lineup could provide a much-needed rejuvenation for the brand. Reports suggest that a refresh for the Model S and X could take place, potentially reigniting interest in these iconic models. However, with the Roadster being produced potentially on the same assembly line, the challenge lies in creating a balance between high-performance hero products and scalable, autonomous vehicles.
Herbert pointed out that if Tesla is primarily focusing on achieving autonomy, it may need to shift gears away from traditional consumer vehicles and more towards innovations in robotic forms of transportation. The challenge will be to navigate existing demand for familiar performance cars while advancing towards an evolving automotive future.