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The Grateful Dead: Rewriting the Rules of the Music Business
In a bold move that shook the foundations of the music industry in 1970, The Grateful Dead allowed fans to record their concerts for free. While most bands at the time earned a meager 31 cents per album sold, this unconventional decision played a crucial role in the Dead’s meteoric rise to building a $285 million empire, despite industry experts predicting their downfall. This article delves into the fascinating journey of The Grateful Dead, exploring how their unique approach to music and fan engagement transformed both their fortunes and the landscape of the music industry.