Part 7/10:
Also in 1983, The Grateful Dead challenged the traditional corporate ticketing model. In a departure from the growing monopolistic practices of Ticketmaster, the band developed their own mail-order ticket sales system. This approach allowed fans to request tickets directly from the band, fostering an insider community. As ticket sales skyrocketed from 24,000 in the first year to over 600,000 annually by 1994, The Dead demonstrated once again how a fan-first approach could disrupt established business practices.