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The Buzzword Phenomenon: Unpacking Unrivaled's Obsession with "Sustainability"

In today’s fast-paced world, buzzwords have become a common tool, often used by organizations to create a façade of success and impress stakeholders. According to the Oxford dictionary, a buzzword is defined as a word or phrase that gains popularity for a period, typically employed to make a strong impression. In the competitive landscape of sports leagues, the utilization of buzzwords serves a range of purposes. Whether it’s about public relations, building a positive image, or touting achievements, the terminology used can significantly impact public perception.