Part 3/6:
The revelation that Unrivaled generated $27 million in revenue but “almost” broke even raises eyebrows. The ambiguity of the term “almost” allows for various interpretations, and it is unclear whether the league is on the cusp of profitability or still millions away from it. Without specifics, the enthusiasm surrounding their revenue figures seems tinged with skepticism.
The Role of Streaming and Advertising in Profitability
For Unrivaled, a significant chunk of its revenue came from its partnership with TNT, the league’s primary investor. With average viewership numbers sitting at 221,000 throughout the season, one must question whether TNT can recoup its investment by selling advertising space.