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According to reports, the Cybertruck's sales goals were breathtakingly optimistic. Elon Musk had stated that the Tesla factory's nameplate capacity meant they could produce 250,000 units per year. However, the reality has been starkly different, with early sales numbers revealing an 84% shortfall in anticipated volume. The million-dollar question was: what went wrong?
A Historic Context of Auto Flops
The conversation references a legacy of infamous auto flops throughout history, ranging from the Ford Edsel to the Pontiac Aztec. Even the iconic DeLorean, loved by many for its aesthetics, struggled in the market, collapsing under financial strain. These comparisons highlight not just the potential pitfalls of auto marketing but also the varying reasons behind a car’s commercial failure.