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Despite their widespread popularity, the origins of Skittles remain somewhat elusive, lacking a single inventor attributable to its creation. The beginnings trace back to 1970s England, where this colorful candy was initially crafted. In 1974, the brand was acquired by Mars Inc. as a fruity alternative to M&M’s. The British quickly fell in love with Skittles, prompting Mars to test the American market in 1979. The results were overwhelmingly positive, leading Mars to establish its first American Skittles factory in Waco, Texas, in 1982.