First, if you have a Twitter (X.com) account please go to @lordbutterfly post and give it a like, retweet, and even better a comment. Comments drive discoverability in the X.com algorithm. Helping the post get seen will raise awareness of HIVE.
My theory is that a lot of people have seen HIVE but haven't realized it: PeakD, Inleo, Ecency, 3SPEAKTV, Splinterlands. When I first encountered HIVE years ago - I wasn't exactly certain what I was looking at - and it didn't click for me that the different frontends and applications were windows to the same underlying chain.
This may seem counterintuitive to veterans here, but HIVE can also be intimidating, we have many talented writers, creators, and developers - people may look at what is here and think their own efforts wouldn't be worth rewarding. Sometimes barriers to participation are not always rational!
A lot of crypto people are looking for the shiny new thing. Because HIVE is a mature chain a lot of crypto people do not grasp that that something shiny and new is being built here every day. Tangentially a lot of people who think they aren't interested in crypto would become crypto people by reading, interacting, and creating their own content here. HIVE is a fantastic "gateway drug" to crypto.
I think the Hive brand should be made more obvious on the various dapps. On some it's hidden away. I think it matters as people need to realise that they can use their account in many ways.
I don't use Twtr/X (whatever) any more.
The more time on HIVE the less time I want to be on Twitter, but I try to use it as a funnel to encourage thoughtful people to come over here.
I enjoy writing. I've really enjoyed writing short stories over at C/Freewriters https://peakd.com/c/hive-161155/created
I also set aside a bit more time to simply read through blogs and slow down a touch. This works well during the winter when I don't have a garden to tend.
I actually enjoy long-form blogs, but there's only so much I can read. I find I get more engagement on Hive than elsewhere.