I totally agree with you about ad revenue (well actually, all your points, just this one most especially of all :) ). But there's a gap, or maybe I'm missing something. Web3 is supposed to be about empowering ordinary users, compared to the mega-corporations running Web2.
But all the adverts I have seen have been from large companies with impressive advertising budgets seeking a global audience. I haven't seen any ads from businesses like mine, micro-businesses focusing on a local or national level audience.
Google worked out early on that having a million customers with a $100 a month budget delivers more stable revenue than 100 customers willing to spend a million a month. Web3 could learn from that !
I feel the key is somehow (and I don't know how !), while maintaining absolute user privacy and decentralisation, to create the tools to enable small businesses to market locally and avoid paying for marketing costs to users outside their target area.
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While most run banner ads Hive does offer the ability for people to write a post and then "pay" in tokens to market the article on the platform. It's something that's not marketed heavy at all and I don't get why. A large ad platform that does keep the privacy focus is a-ads
I'll look into a-ads - thank you ! It's fair to say I think I need to re-think my mindset around advertising as well.
The Web2 way is to create an ad for a product knowing that the platform I send it to will ensure it's targeted to the right geography.
In Web3, it's more a case of making content around a product or service, and either finding a way to deliver it globally (almost impossible for the kind of physical goods I sell), or using Web3 to only market non-tangible goods. I can't think of a way to focus a post to only be seen in a particular geography, and can't think of anything more frustrating than to pay to promote a post knowing that much of that spend will be used up on people who are interested but in places where I can't fulfil an order !