Wow, I didn't realise this. Thanks for the post. I don't know that the marketing value would ever come back with this being such a niche sport. Maybe sponsoring some arts/ music etc would bear more fruit.
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They are starting to do music sponsorship with that Vibes project. I didn't know Valueplan was funding it until I checked their wallet. There is also a couple of Hivearte payout so I think this is good and maybe more value for money.
These smaller style projects I feel would have a far better impact over the rally car
It is hard to tell. Maybe the smaller projects could get a concrete user signup as in they ask someone to signup. I am liking the music one Vibes as there is genuine interest from external users on Twitter so it is easier to see the value. Plus it costs a hell of alot less.