Enrique is an established artist based in San Diego, California, who has spent nearly a decade creating content primarily on YouTube. Over this time, he has garnered a following of around 200,000 subscribers, where he focuses on "how-to" drawing videos. Despite his success on YouTube, with an impressive average of 3.5 million monthly views, Enrique has yet to fully capitalize on his potential for monetization.
While he sells art prints, Enrique has not developed any programs or courses for teaching drawing, a decision that has raised eyebrows, especially considering his significant audience size. Despite earning an average of $2,000 monthly from all platforms—mostly from YouTube—he remains far from achieving his potential income goals, which could easily reach $20,000 with effective strategies.
Interestingly, Enrique's financial report shows a wide fluctuation in earnings, ranging from a low of $1,500 during bad months to a high of $7,000 around the holiday season, with most of this revenue coming from YouTube. However, his attempts to monetize on Facebook have proven nearly futile, averaging just 20 cents daily. This raises questions about his approach to content and how he can better leverage his large viewership for revenue.
Enrique's situation emphasizes a common mistake among content creators: relying solely on ad revenue without supplementary monetization strategies. It is suggested that he launch a low-cost digital training program, perhaps charging as little as $10 a month for access to a community where he could offer drawing critiques and instruction. By extending his reach beyond ad revenue, Enrique could build a more sustainable income stream that will withstand the changing landscapes of platforms like YouTube and Facebook.
Establishing a community around his content could offer a way for Enrique to interact more deeply with his audience. Platforms like Circle or School allow for the creation of community-based learning environments that offer exclusive access to the content creator. This approach not only helps monetize the following but also creates a space for genuine engagement, where fans can more directly benefit from Enrique's expertise.
Furthermore, the discussion reveals a critical insight regarding content optimization on Facebook, which differs from the strategies typically effective on YouTube. Enrique was urged to shift his focus towards creating content that can capitalize on trending topics, as well as infusing more entertainment into his work to maximize engagement. Current content strategies were critiqued, revealing that titles and subjects often do not align with what typically captures viral attention on Facebook.
For instance, Enrique could create content based on current trending subjects, such as popular movies or events. Pushing the boundaries by drawing characters from trending films would not only attract viewers but also keep them returning for similar content, expanding his reach significantly.
Future Goals
Enrique expressed plans to follow through with implementing these strategies, including setting up a community and exploring trending topics for his content. There's a strong commitment to revisiting his progress in 30 to 60 days, where he will share updates on earnings and community engagement.
With a talented artist like Enrique, the potential for growth and monetization is high, yet under-explored. By diversifying his income through community building and aligning his content strategies with audience engagement principles, he stands to amplify his income while fostering a more vibrant relationship with his followers. The forthcoming months will likely serve as a transformative phase for Enrique, as he endeavors to convert his passion into a robust and profitable creative business.
Part 1/8:
The Underutilized Potential of a Talented Artist
Who Is Enrique?
Enrique is an established artist based in San Diego, California, who has spent nearly a decade creating content primarily on YouTube. Over this time, he has garnered a following of around 200,000 subscribers, where he focuses on "how-to" drawing videos. Despite his success on YouTube, with an impressive average of 3.5 million monthly views, Enrique has yet to fully capitalize on his potential for monetization.
Current Business Model
Part 2/8:
While he sells art prints, Enrique has not developed any programs or courses for teaching drawing, a decision that has raised eyebrows, especially considering his significant audience size. Despite earning an average of $2,000 monthly from all platforms—mostly from YouTube—he remains far from achieving his potential income goals, which could easily reach $20,000 with effective strategies.
Monetization Struggles
Part 3/8:
Interestingly, Enrique's financial report shows a wide fluctuation in earnings, ranging from a low of $1,500 during bad months to a high of $7,000 around the holiday season, with most of this revenue coming from YouTube. However, his attempts to monetize on Facebook have proven nearly futile, averaging just 20 cents daily. This raises questions about his approach to content and how he can better leverage his large viewership for revenue.
The Call for Action
Part 4/8:
Enrique's situation emphasizes a common mistake among content creators: relying solely on ad revenue without supplementary monetization strategies. It is suggested that he launch a low-cost digital training program, perhaps charging as little as $10 a month for access to a community where he could offer drawing critiques and instruction. By extending his reach beyond ad revenue, Enrique could build a more sustainable income stream that will withstand the changing landscapes of platforms like YouTube and Facebook.
The Importance of Community
Part 5/8:
Establishing a community around his content could offer a way for Enrique to interact more deeply with his audience. Platforms like Circle or School allow for the creation of community-based learning environments that offer exclusive access to the content creator. This approach not only helps monetize the following but also creates a space for genuine engagement, where fans can more directly benefit from Enrique's expertise.
Content Strategy Realignment
Part 6/8:
Furthermore, the discussion reveals a critical insight regarding content optimization on Facebook, which differs from the strategies typically effective on YouTube. Enrique was urged to shift his focus towards creating content that can capitalize on trending topics, as well as infusing more entertainment into his work to maximize engagement. Current content strategies were critiqued, revealing that titles and subjects often do not align with what typically captures viral attention on Facebook.
Emphasizing Trending Topics
Part 7/8:
For instance, Enrique could create content based on current trending subjects, such as popular movies or events. Pushing the boundaries by drawing characters from trending films would not only attract viewers but also keep them returning for similar content, expanding his reach significantly.
Future Goals
Enrique expressed plans to follow through with implementing these strategies, including setting up a community and exploring trending topics for his content. There's a strong commitment to revisiting his progress in 30 to 60 days, where he will share updates on earnings and community engagement.
Conclusion
Part 8/8:
With a talented artist like Enrique, the potential for growth and monetization is high, yet under-explored. By diversifying his income through community building and aligning his content strategies with audience engagement principles, he stands to amplify his income while fostering a more vibrant relationship with his followers. The forthcoming months will likely serve as a transformative phase for Enrique, as he endeavors to convert his passion into a robust and profitable creative business.