The Journey of Building a New YouTube Channel from Scratch
In a world where social media dominates and digital entrepreneurship is increasingly accessible, many aspiring creators are contemplating whether there's still space for new YouTubers. At just 18 years old, I managed to grow my YouTube channel into a six-figure revenue-generating business. With the current year being 2025, many are curious if starting a new channel from ground zero is even feasible amidst what some perceive as an oversaturated market.
To answer this question, I embarked on a personal challenge: to grow a brand new YouTube channel from scratch while documenting the journey every step of the way. This endeavor is not only a way to test my skills and confidence but also to provide transparency to those wondering if it’s still possible to carve out a niche in the YouTube space.
The Framework of Growth: Episode One
This article serves as the first installment in a series detailing the strategies and insights I accumulate as I traverse this journey. Unlike my usual vlogs or lifestyle content, this series will focus primarily on knowledge-sharing.
The journey began in late November, specifically on the 28th, with two weeks of consistent posting under our belt. In this short period, the new channel has already generated $10.60 in ad revenue, which, admittedly, is modest. However, the channel operates under a distinct model: evergreen content. Unlike viral videos which can escalate to immense view counts overnight, the growth is expected to be gradual but steady, akin to a compounding snowball effect.
Diving into the revenue details, I observed fluctuations in daily earnings, ranging from 50 cents to around a dollar. As the channel garners views—5,600 so far in the initial weeks—our revenue per thousand views (RPM) is sitting at a mere $1.74. This modest return is primarily due to the gaming-related content that currently attracts a younger demographic. Typically, younger audiences tend to yield lower ad revenues as their spending power is limited compared to older viewers.
As we transition into January, my goal is to pivot the content strategy towards topics that appeal to an older audience, particularly those in first-world countries like the U.S., Canada, and Australia. The rationale behind this transition rests on the assumption that targeting wealthier demographic groups will subsequently increase our RPM, ideally boosting it to a range of $5 to $10 per thousand views. This shift focuses more on the quality of the audience rather than merely expanding viewer count.
To illustrate the growth potential, I showcased our highest-earning video which, despite not being the most viewed, holds an excellent RPM of $8.26—a stark contrast to the lower returns from our gaming videos. This divergence in performance further reinforces my theory: it’s crucial to attract the right audience.
The data thus far shows a stable trajectory in video views, with consistent daily increments—suggesting that even low view counts can generate meaningful income when scaled across multiple videos. For example, envision having numerous videos that consistently earn even just 30 cents to 50 cents daily; the cumulative effect can lead to significant passive income.
To optimize the video production process, I employ a tool called Trello to ensure workflow efficiency. I’ve developed a system to manage video topics, actively organizing them into categories of "in progress," "videos and thumbnails done," and "uploaded." This method facilitates clear communication with freelancers responsible for content creation, allowing for rapid iterations and adjustments.
We utilize Slack for seamless communication amongst the team. This choice allows for real-time interaction, enabling any queries or changes to be addressed promptly.
Looking ahead, my aim for the upcoming months is to focus on increasing the overall RPM for the channel, projecting a target of around $10 RPM within 60 days. Achieving this will be critical for building sustainable income through ad revenue.
The channel has displayed a promising trajectory, with a current rate of 1,000 views per 48 hours. The growth may seem modest now, but once we unlock the potential of more evergreen content, it stands to exponentially increase, reaching tens of thousands of views over time.
The journey of growing a YouTube channel from scratch is a long and challenging road, filled with learning opportunities and anomalies. In this first episode, I've illustrated our current standing, insights into the revenue model, production workflow, and future pathways for optimization.
If you found this first installment compelling and want to join me in exploring how you can cultivate your own evergreen business model on YouTube, I have included a link to free video training in the description. Together, let’s navigate the intricacies of YouTube and unveil the potential that lies hidden in the vast landscape of digital content creation.
Stay tuned for the next episode as we delve deeper into the strategies and metrics that will define this evolving journey!
Part 1/9:
The Journey of Building a New YouTube Channel from Scratch
In a world where social media dominates and digital entrepreneurship is increasingly accessible, many aspiring creators are contemplating whether there's still space for new YouTubers. At just 18 years old, I managed to grow my YouTube channel into a six-figure revenue-generating business. With the current year being 2025, many are curious if starting a new channel from ground zero is even feasible amidst what some perceive as an oversaturated market.
Part 2/9:
To answer this question, I embarked on a personal challenge: to grow a brand new YouTube channel from scratch while documenting the journey every step of the way. This endeavor is not only a way to test my skills and confidence but also to provide transparency to those wondering if it’s still possible to carve out a niche in the YouTube space.
The Framework of Growth: Episode One
This article serves as the first installment in a series detailing the strategies and insights I accumulate as I traverse this journey. Unlike my usual vlogs or lifestyle content, this series will focus primarily on knowledge-sharing.
Part 3/9:
The journey began in late November, specifically on the 28th, with two weeks of consistent posting under our belt. In this short period, the new channel has already generated $10.60 in ad revenue, which, admittedly, is modest. However, the channel operates under a distinct model: evergreen content. Unlike viral videos which can escalate to immense view counts overnight, the growth is expected to be gradual but steady, akin to a compounding snowball effect.
Understanding Revenue Generation
Part 4/9:
Diving into the revenue details, I observed fluctuations in daily earnings, ranging from 50 cents to around a dollar. As the channel garners views—5,600 so far in the initial weeks—our revenue per thousand views (RPM) is sitting at a mere $1.74. This modest return is primarily due to the gaming-related content that currently attracts a younger demographic. Typically, younger audiences tend to yield lower ad revenues as their spending power is limited compared to older viewers.
Part 5/9:
As we transition into January, my goal is to pivot the content strategy towards topics that appeal to an older audience, particularly those in first-world countries like the U.S., Canada, and Australia. The rationale behind this transition rests on the assumption that targeting wealthier demographic groups will subsequently increase our RPM, ideally boosting it to a range of $5 to $10 per thousand views. This shift focuses more on the quality of the audience rather than merely expanding viewer count.
The Data Dive: Current Performance Metrics
Part 6/9:
To illustrate the growth potential, I showcased our highest-earning video which, despite not being the most viewed, holds an excellent RPM of $8.26—a stark contrast to the lower returns from our gaming videos. This divergence in performance further reinforces my theory: it’s crucial to attract the right audience.
The data thus far shows a stable trajectory in video views, with consistent daily increments—suggesting that even low view counts can generate meaningful income when scaled across multiple videos. For example, envision having numerous videos that consistently earn even just 30 cents to 50 cents daily; the cumulative effect can lead to significant passive income.
Production Workflow: Streamlining Efforts
Part 7/9:
To optimize the video production process, I employ a tool called Trello to ensure workflow efficiency. I’ve developed a system to manage video topics, actively organizing them into categories of "in progress," "videos and thumbnails done," and "uploaded." This method facilitates clear communication with freelancers responsible for content creation, allowing for rapid iterations and adjustments.
We utilize Slack for seamless communication amongst the team. This choice allows for real-time interaction, enabling any queries or changes to be addressed promptly.
Future Projections and Goals
Part 8/9:
Looking ahead, my aim for the upcoming months is to focus on increasing the overall RPM for the channel, projecting a target of around $10 RPM within 60 days. Achieving this will be critical for building sustainable income through ad revenue.
The channel has displayed a promising trajectory, with a current rate of 1,000 views per 48 hours. The growth may seem modest now, but once we unlock the potential of more evergreen content, it stands to exponentially increase, reaching tens of thousands of views over time.
Conclusion: Join Me on This Journey
Part 9/9:
The journey of growing a YouTube channel from scratch is a long and challenging road, filled with learning opportunities and anomalies. In this first episode, I've illustrated our current standing, insights into the revenue model, production workflow, and future pathways for optimization.
If you found this first installment compelling and want to join me in exploring how you can cultivate your own evergreen business model on YouTube, I have included a link to free video training in the description. Together, let’s navigate the intricacies of YouTube and unveil the potential that lies hidden in the vast landscape of digital content creation.
Stay tuned for the next episode as we delve deeper into the strategies and metrics that will define this evolving journey!