The actual potential of this industry, i think is merging with the mainstream Gaming industry. Only this way it will hit all its potential.
The biggest challenge I think is to get rid of all the bad opinions and prejudice.
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And how would be a cool way to merge with the mainstream industry?
I think a good move is to have a mobile app, because it helps play a few minutes in your spare time, for example in the bus, train or after lunch (maybe even at work😜).