It does, but there are hardly any evergreen rewards, we need to up our SEO and outreach game, the main purpose of evergreen rewards is to encourage authors to promote their high level posts outside of hive and maybe that way we'll bring more eyes into hive = incentivizing the outreach.
I've been a huge proponent of moving a part of the reward pool towards outreach and promotion, and rewards authors based on clicks and views and not just based on arbitrary criteria set by each community member, but that hasn't gotten any traction, but hopefully this one will.
The goal is that at one point the evergreen rewards dwarf the hive rewards, but who knows if we'll ever get there.
It's going to take a lot of work to reach that goal, but I respect the goal. Good luck.
IMO it's one the few goals that will help $hive (token) build positive momentum and maybe not miss the bulls, if people are making money from ads maybe they won't need to sell $hive to pay bills.