I always take some time to seek out new blogs and content to follow and upvote here on hive. There are so many great creators and people joining all the time that it can become difficult to find new content that I enjoy.
Shilling can for sure have a negative sound and a lot of people tend to think of it in a negative way and relate it to spam. I think that shilling if done properly and done well can be very effective and a great marketing tool.
I mostly post about my small business and the projects I'm working on and my photography.