There are things and decisions that Musk made didnt come out fruitful in terms of gaining ownership of twitter. Twitter was more popular when it was controlled by the previous founders and ceo's.
Starting with his cutt of employee policy to financialize twitter, the tick mark blurt and now what he is up for, all sums up to the madness he is in.
Well, I think he would possibly invent something new and if he fails to large scale - that doesnt matter much,because he already proven hid worth in the past.