Not at all long :) I appreciate the detailed comment.
I think where we are struggling is explaining what hive is and what it offers to people outside of hive. People here are already sold, so just like the post of mine... this one that we are commenting on is fairly useless. Don't get me wrong. It's great for discussion amongst ourselves and we should do that. But it's reach is less than 50 people. Zero outside hive. There lies our problem.
Yeah, internal memos and platform politics stand no chance of getting passed around outside. No 'Hive is awesome' post will attract anyone unless it's created by a marketing genius. You already mentioned how the alternative apps, games, etc. here haven't gone far outside of this realm and I mentioned how many go unnoticed even by active members. That endless stream of twitter spam seems to be doing very little since I assume most using twitter have a near identical following as they would on this platform, along with a few on the outside who've become annoyed with the spam.
Actual content though, when produced with an audience/viewership/readership in mind; that stuff has a fancy way of attracting outside eyes. Arts and entertainment is often a hit. I see game reviews here but honestly, people can read thousands of those on the Steam platform. Yet when a game streamer goes into character, they attract thousands and sometimes millions of eyes and even dollars. Recently a group of gamers signed on to Hive. Majority of their posts ask consumers here to leave this space and view content elsewhere, rather than the other way around.
Many content creators on the outside are already established on their platforms. Joe Rogan's case is a fine example of what happens when someone moves to a different platform. Many of his millions of Youtube subscribers are not too happy about moving to Spotify. Consumers are loyal to their favorite platforms. You'd have to sweeten the deal to get them to move. Hive comes with those perks but most established types with a large outside following never bring up the fact even content consumers can earn on this platform. We Are Change, Press for Truth. Those groups are here, they have thousands of followers on the outside, no comments under their posts here. That's a clear sign they haven't even tried to attract one consumer. Their consumers don't need to come here to view that content and won't if they can see it elsewhere, especially if they don't know their tip/donations and engagement goes a lot further here in the form of rewards. Maybe they'll add a Hive link in their signature somewhere but that doesn't mean people will click without a genuine explanation.
So I ask, "Who's onboarding consumers?" Nobody. And every one of these crypto meets content platforms makes the same mistake. They want to fill their platforms up with content. The inside crowd supports it even if it's not exclusive and can be found everywhere else. Creators see no need to bring in their own outside following. These crypto payments just become bonus money to them, as they focus on building more on the mainstream platforms.
Creators will go where the largest group of people is. Remember a few months back when genuine content produced by artists, photographers, entertainers and the like was being heavily downvoted? Annoying internal memos and 'Hive is awesome' content was the in thing. What attracts outside eyes was being pushed away. Just recently someone made over half a million in five minutes with NFT art. Here they were pouting if an artist managed to earn $50. That half a million comes from consumers. Chase content away, that chases potential consumers away, which means the platform doesn't see any of that consumer money roll in. That consumer money has been ignored on Hive since day one. People sit around wondering how to attract investors while waiting for that magical crypto lottery to just suddenly happen outta nowhere. They say, "This content stuff isn't working." It works everywhere else because those platforms focused on attracting consumers, not just content.
I'm certain I could sit and ramble for days.