The orange checker is just like the X blue ticker. It allows users who get them to do some cool stuff. That sounds really good. I can't wait to read more about it.
And, truly, you are right on the tokenization method. I have come across people's rant on Web 2 taking down things they posted because they don't like it. It is very sad, but thankfully, Hive has changed that story, and #inleo is doing a perfect job airing it and bringing more visibility to the platform.
Every project started somewhere before they became big, and the developers and everyone are putting their all into this project. It surely will be a success. We started small, and we will get there soon.