I don't know, I am not a business man. People keep talking about use case, seems to me it could be one. I am not a programmer, right now HIVE is used as a payment option on several games on HIVE, so it works as a payment tool.
That was just one example from the news headlines I have seen. A lot of people like to down load videos from youtube, google keeps trying to stop it. people keep looking for ways around it.