A recession is one of the best times to start a business. It's one of those rarely occurring resets where the market explodes and newcomers get an opportunity to step up. During boom times as a business you're battling many others, but during a recession (or almost recession) as people start to close up shop or consolidate (mergers) it leaves gaps.
And the great thing is, you don't have to be big to be successful. You can start a profitable low-effort business that doesn't require a team and make good revenue.
That's unconventional thinking right there! There is little to no competition during recessions. So it indeed becomes an opportunity for new comers to enter the market without too much effort or the traditional hustle and bustle.
Right. It becomes easy to break even or make huge profits. It's also a great time to make your mark and be known even if you are nimble or small. It's all about the shift in perspective.