It is ALWAYS about marketing. With good marketing, you can sell sand on a beach.
With that said, this product is needed though. Everytime I tell people about Hive blog, the first thing they ask is "must I be a blogger?". Well, no, now you can just spam your tweets and enjoy the show.
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Exactly. Short form content, like what we see on Twitter with Tweets are what most people like and have become used to nowadays. Even though some people still enjoy reading long in-depth articles, ProjectBlank seems to give people what they are used to already. I think this has amazing potential, and I don't even know what it truly is yet.. :D
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