I think individual entities within the ecosystem will go a long way in marketing Hive. Platforms like Finsnceleo, splinterlands and the rest have to be "selfish" and push their individual projects as hard as possible, and that will have a knock on effect on Hive.
It actually isnt selfish. That is the owners of those platforms business. Aside from the cards and DEC, there are owners of Splinterlands. Them marketing the game and growing their asset is what a business owner does.
Their responsibility is to Splinterlands. However, the success of that game helps all that is tied to Hive. It all builds upon itself.
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I know. That's why I put it in quotation marks.