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Yeah but an account is personal and they mention who the author is, I'm specifically saying those forming schemes around it pretending their content is theirs but in reality it's not.

It's another thing if you hire an assistant to write content you'd wanna write I guess, it'd become a bit of a gray area there but wouldn't hurt to mention it. Point being not to purposely deceive curators I guess.

Good points and that comes down to peoples morals which many don't seem to have any more. Hives for sure unique like you said it's more of a personalized account over a business one.

There was such a case recently I stumbled upon, the "middleman" was only found out cause the ghostwriter handed him plagiarised content and I think hive's not the place for such schemes unless it's official accounts doing so transparently

That's a big no no for sure. If someone else is writing or producing the content and being transparent about it like cointelegraph did that's much more respectful and at least feels like something shady isn't going on.

like say if cointelegraph was on hive they'd mention who wrote the article they're profiting from, etc.