This was exactly my point in the discord server with my two comments.
You're either making money through ads or you're selling something otherwise what's the point and where does your value come from long term.
That being said you can also do BOTH which a lot of web2 companies are now starting to do.
Web3 to me (and I think it's where a lot of people get hung up on what web3 is because there's no definition for it really yet) is that it would take the successes of web2 and fix the failures of it.
Those failures being the right to privacy which blockchain and crypto can do while still running ads since web2 applications don't want to.
The second being returning the value and power back into each user and out of the hands of the core company. There's legit no reason youtube, facebook etc should be housing billions and millions of dollars to their CEOs when their platform would be nothing without their users.