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No, I'm not talking about Influencers in the way you mean it. We are all influencers and our content needs to be relevant to what people are looking for, like how to do things or about places. They are not looking for personal photo albums

2- or novice financial advice. The average person could give two shits about financial content or a photo of the waterfall you visited. They want to know about the area you visited to see if they want to as well. They also want to know-

3- How to fix that part on their car that just took a puke or how to refurbish their old furniture or an in-depth review of a product they want to buy. They don't care about the damn unboxing, they want the meat

4- We need to become the Influencers

5-and we need to support those who are doing just that, because those are the things they are specifically searching for on the search engines