There's a lot of staking and swapping of hive including a much larger user base because of Splinterlands. I would count that as a major help to hive overall including publicity of the hive blockchain. Let's put it this way it's gotten more people on hive then some expensive stupid movie and rally car 😂
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All I know is i have met a bunch of people on other chains that play SPL and dont know it is connected to hive.
So i disagree with your view.