I think you nailed a good point in the conclusion. In business in general you never really want to be the first person to do something.
A famous quote goes "You can always spot the pioneers by the arrows in their backs" - William H. Calvin
It's meaning is by being the first to do something a "innovator" You take all of the risks, costs, expenses and building it. Just for someone else to come along and nearly copy it and launch it themselves.
First movers have around a 50% success to failure rate who are the first to sell the new innovation while a fast follower only has a 10% failure rate and these are people that are watching all of these other projects launch, learning from them and then building what they feel is a optimized version of it. It's far less expensive.
Hive being under the radar right now puts it in this spot. It has less "risk" and a lot of potential to be watching others mistakes and failures and seeing if they apply here and to fix or make them better.
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