As much as this purchase by TESLA is exciting, I think the rumor about Apple is even more exciting. Putting the power of an exchange in the hands of most of their product owners would be huge. Especially given the fanboy nature of Apple in general. I agree with you. Exchanges need to get their stuff together. Things are only going to get more exciting from here on out and having an product that can't keep up with that could be a death blow for them.
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I thought I replied to this - Sorry!
Yep. It would be a huge awareness boost, plus it would encourage more tokenization of applications in the stores - as google would essentially have to follow also. lols.