That's too bad that things are going that way for the company. I worked for a company long ago where something like that happened. The leadership style was always the same, but they shifted their focus from what they were good at to something they thought would make them more money. For a while it did, but the industry changed and before long they were obliterated.
This is what I am hoping doesn't happen. What they are good at, they really are good at and I think that in time it will make them far more money if they develop it with the current market in mind.
Fingers crossed I guess.