I think people need something that integrates with their Google play store or Apple ID. Something that allows me to install a dapp and get started using it just as easily as I would a web 2.0 app on my smartphone. I think we get spoiled in the US and forget just how many people worldwide don't have a computer. Everything is done on their phones.
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Listen to the latest AMA. Khal said they are doing something similar with the mobile app once it goes live in the Apple Store.
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I watched it but I had students in and out of my office so I missed some of that part.