What I'm saying is that if someone leaves you a genuine comment of 50 words, and your article is only 300 words, that is more than a 16% increase in the unique content on that page, which is very valuable in Google's eyes. Then you reply back 50 words so there are 400 unique (a 33% increase from your original article). Google really likes unique content.
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This is very interesting. I always knew that Google liked dynamic sites as opposed to static. Sites with different posts always seem to rank well because there is ever changing content. Plus, the comments add to it.
I did not realize the impact but it makes a great deal of sense. I presume Google looks as the entire page, article and comments, as one. Thus, all that is added is, by default, an extension of the original posts.
Am I understanding things correctly?
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Comments are social signals. Their impact is much less than Twitter, FB, Reddit are nowadays (because they are often faked) but anything which is a social signal is considered good and most often even "credible" and may increase the live traffic Google sends even.
One of the often forgotten tricks are Facebook ads. When an ad leads to increased live traffic (1-1.5K clicks daily), Google will almost instantaneously start sending additional traffic to the site as it discovers that spike. Obviously, sites with Google Analytics implemented are at an advantage here since Google discovers that traffic much sooner and also has cleansed data (not someone in his basement faking the traffic with a FB referrer lol). But asides from the privacy issues, GA also means that Google has detailed site performance data (loading times, bounce rate, aso) which may have a negative impact when a site is dealing with issues like node issues.
Wow I never knew about this, I thought this SEO thingy is majorly about just the content alone, the URL and all never heard about how quality comments come into play and the engagement too
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I seriously had no idea that Google looks at it like that. Great info!
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