Social media is going to be a key factor in bringing Gen Z into blockchain and cryptocurrency because that's where they spend a great deal of their time. That's also where a lot of them put their effort into making money. Tiktok has essentially hacked their dopamine levels with their algorithm. My dad who is a late Boomer has asked me to help him buy some cryptocurrencies.
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There is no doubt the medium to reach them is completely different. If anyone believes that broadcast television is the future (and the advertising along with it) they are in for a rude awakening.
Things are going to change a great deal over the next 20 years, much of it due to technology. This is going to put the "tech generations" in an advantageous position.
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