This "making money online" will not really change anything except for the small manufacturer.
This is a great boon for those people who make something and their store can be online.
We really need more small/tiny manufacturing companies.
I know many companies that only have an on-line presence.
However, i find they have a loyal following, just like if they were a normal brick and mortar store.
The actual "stumpble-upon" is low.
Amazonium and ebay eat up that market.