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🧵 2. The boycott against Bud Light continued in Q2, with sales share falling by 34% compared to last year.

🧵 3. Bud Light's marketing partnership with a transgender influencer on TikTok sparked a massive consumer boycott.

🧵 4. Domestic beer brands like Modelo and Miller Lite are benefiting from Bud Light's downfall.

🧵 5. Miller Lite, Michelob Ultra, and Coors Light are now the top three selling beers at bars and restaurants.