🧵 1. Behind Buffalo Trace distillery, 18 red metal rickhouses hold 58,000 barrels of pricey bourbon like Pappy Van Winkle and George T. Stagg. #business
🧵 1. Behind Buffalo Trace distillery, 18 red metal rickhouses hold 58,000 barrels of pricey bourbon like Pappy Van Winkle and George T. Stagg. #business
🧵 3. Sazerac dominates the spirits market with 14% volume share in the US, owning 500 brands and 12 distilleries worldwide, including Fireball.
🧵 2. Sazerac Company's 3 million barrels of bourbon will retail for over $9 billion. Chairman William Goldring is worth $6 billion, per Forbes.
🧵 5. Bill Goldring's success with Sazerac comes from blending super-premium brands with high-volume sales, making $3 billion in revenue. Impressive growth fueled by Fireball.
🧵 Read more at: https://www.forbes.com/sites/christopherhelman/2023/10/06/william-goldring-interview-sazerac-pappy-van-winkle-fireball-whiskey/
thanks for sharing
🧵 4. Fireball, made with cheaper Canadian whiskey and cinnamon flavor, sold 7.8 million cases last year, closing in on Jim Beam's sales.
for a moment I thought it’s buffalo from nfl 😀